Step
Content Creation &
Growth Marketing
Animated Motion graphics videos + FX
Captured creative insights through A/B testing data.
Developed modular testing strategies.
Balanced the content need for a split teen/adult audience by modifying scripts and video edits to produce the most content out of our footage with bespoke CTAs.
Worked with producers to create scripts and shot lists for modular creative videos.
Mobile finance app growth marketing campaign
Enhanced Step's digital marketing with engaging A/B content for a split target audience.
Motion Graphics &
Post Production
Developed and executed ongoing growth marketing campaign content utilizing animated motion graphics videos, effects, and influencer footage, complemented by videos iterations for A/B testing to refine content strategy.
Influencer UGC Creative
Integrated provided UGC content into existing marketing campaigns to reach CTR and CPC performance metrics.