THUMA
Lead Designer & Growth Marketing Strategist
@ Bamboo
2020-2023
Project Overview
Worked as a Senior Motion Designer at the growth marketing agency Bamboo, During my time there I was mostly focused on designing for Thuma.
Integrating motion graphics with growth marketing for enhanced advertising engagement across search and social media based on performance data.
Problem
The main goal was to enhance
CTR + CPP on paid social by improving ad content and optimizing campaigns.
Develop a feedback loop for creative adjustments based on performance analytics.
Align creative output with evolving market trends and campaign objectives.
Sustain growth through scalable and efficient marketing strategies.
The Solution
I created consistent video and static creative for multiple social channels, overseeing the management of creative refreshes to maintain a dynamic balance between new and evergreen content. This involved a continual process of crafting visually compelling materials that resonated with our target audience across various platforms, ensuring a cohesive brand presence online.
Produced high-volume media campaigns across search & social channels.
Supported Thuma through multiple product launches and channel expansions.
Strategized meaningful creative iterations to learn actionable performance insights.
Results
Continuously created top-performing Hero content for evergreen creative campaigns.
Scaled buyer spend 36X in 18 months across channels.
Increased ad click-through rates across channels.
Optimized media spend efficiency on Meta platforms.
Significantly increased viewer retention rates on YouTube.
Supported Thuma through multiple product launches.