Motion Graphics &
Creative Strategy

Bamboo Technologies
Growth Marketing 2020-2023

Lead Motion Design &
Growth Marketing Strategy

  • Led strategic integration of motion graphics and growth marketing for Thuma at Bamboo, boosting ad engagement and optimizing key metrics like CTR and CPP across digital platforms.

  • Implemented rapid creative feedback loops and aligned design outputs with market trends, significantly enhancing content efficacy and supporting product launches.

  • Utilized analytics to refine creative strategies, achieving a 36X increase in media buyer spend over 18 months and markedly improving ad performance and media spend efficiency.

Motion Graphics and Production Editing + SFX

  • Produced a variety of video iterations featuring motion graphics, green screen tracking, text effects, and special effects, optimizing for engagement across multiple social platforms.

  • Created continuous, actionable insights from video creative and A/B testing, leading to improved campaign performance and strategic content adjustments.

  • Worked with creative strategists and GM analysts to develop and implement a modular creative testing strategy for video content on social media.

Creative Strategy,
UGC Content Creation & Motion Graphics

  • Creative Strategy & Modular Testing: Developed and implemented innovative creative strategies with a robust modular testing structure to optimize marketing performance.

  • Motion Graphics & Social Media Content: Created compelling motion graphics and crafted engaging social media marketing content tailored for platforms like TikTok, Snapchat, YouTube, and Instagram.

  • Mobile Marketing Campaigns: Led mobile marketing growth campaigns, focusing on cost-per-click (CPC) and click-through rate (CTR) analytics to drive user acquisition and engagement across various channels.

Post Production &
Motion Graphics

  • Adobe required engaging marketing assets tailored for Brazil and APAC markets to optimize global campaign strategies.

  • Produce diverse, testable video content varying in size and length to gather extensive media performance insights across these markets.

  • Created motion graphics from existing static Photoshop files, enhancing visualizations for videos to improve viewer engagement and interaction.

  • Delivered a robust set of creative assets that enabled Adobe to derive actionable insights on campaign effectiveness, facilitating better content customization for regional audiences.